Sunday 17 March 2013

Question 4. Who would be the audience for your media product?

Our thriller is a potential mainstream project, covering many of the conventions of thrillers. However, the target audience is very male orientated (due to the heavily male population throughout the movie); shows a lot of violence; quite fast moving and has lots of things going on. In the graph below we can see how Grip contrasts to a movie that's very female orientated like Sex in the city, although not in the thriller genre we can see just how much it varies in a demographics sense. 


Where we can see that Sex and the City is very large, indicating that it is very mainstream as it's celebrated a lot among the older women category as we see it is placed high within the age line. However with grip, it's on the complete other end of the scale contrasting significantly to that of a 'chick flick'. Not quite as mainstream as Sex and the City, it still however has potential and therefore the circle is of a medium size. On account to age, Grip is aimed more at teenager/early twenties, more for youths than an older market. This is because the older the market the more specific and niche the movies become, with the exception of Sex and the city however the reason that Sex and the City movie sold so well was because it had a number of series behind it.
In a more psychographic sense, the story line can be generalised among the teenage population therefore is why it has the possibility of becoming quite mainstream.




1 comment:

  1. With the exception of the terrifying images of your target audience in the slideshow, this is a strong discussion of your target audience. I'm pleased to see how you've built upon the research into other thrillers in the ppt. You've created a strong response to this question.

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