Our first impressions of the trailer is that the genre of the film is one of: coming of age and comedy type of movie. This comes through thick as the story line is revealed as a: teenage boy (the stereotypical type with a few differences here and there) goes through his life wishing that he was noticed more. He finds a girlfriend, they break up, and here we have his life. Still on first impressions and going from the raw story line that we can gather instantly, the movie could be said to be compared to 'Diary of a wimpy kid' (a well known blockbuster) however with more of a narcotic twist to it. We can take our target audience from this, ranging from mid teens (16+) to late twenties early thirties? It's hard to tell exactly the ages it will appeal to due to personal preferences, but with the evidence from the clip we can see that late teenagers can understand the humour, as they've been through it not long ago. For the late twenties/older thirties, they also can watch the movie and reminisce how their teenage years fared and although not in the same way as the teenagers, can somehow relate to the movie themselves.
Instantly we can see this is an independent film as there are no special effects, nearly all of the shots we see are on location, and the feel of the movie is very raw. This idea of an independent movie is then reassured when we see the opening credits publishing the companies behind the movie being: The Weinstein Company, Film 4, and the national lottery.
Not only is this trailer selling us: a target audience, comedy/coming of age genre, and a fabulous 80's lifestyle, we also get a projection of love interests. Although not stereotypically shown as we see nowadays in romcoms, it's still present due to nearly all of the trailer devoted to Oliver expressing his undying love for a girl. However, the feelings are not reciprocated, selling the audience a love that no doubt they've experienced. This concept of someone that we love so much, and they don't feel the same is so easily related to, complimenting the coming of age genre quite nicely.
At the start of the trailer, the soundtrack doesn't start until the companies are shown. Instead, we are introduced by the sound of type writing, an occurring theme throughout the trailer. This gives the movie an 'old school' touch, as type writers were commonly used years ago when computers weren't invented. This helps us with the time period, and therefore is selling to the audience the 80's lifestyle.
On the left are the examples of the type writing effect used within the trailer, to help create the 80's feel:
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